But Miyamoto sold it on the day.
If you think about iconic E3 Nintendo moments, a few announcements might pop to mind — Shigeru Miyamoto with the Master Sword and Hylian Shield, those Jim Henson puppets, the fully choreographed fight between Iwata and Reggie for Smash Bros. — but we also think of Ubisoft and the reveal of Mario + Rabbids Kingdom Battle.
Yes, the game had been leaked weeks in advance of its official E3 announcement, but this show had it all. Miyamoto was there. He had a replica gun from the game. He walked out of a corridor filled with dry ice. What more could you want? Well, as it turns out, Nintendo wanted less.
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